Mental Health Advocacy Communications
Communication strategy & press conference management for mental health advocacy
Developed a comprehensive communication strategy increasing public engagement by 45%, managed social media, and organized press conferences for global awareness days.
The Challenge
A mental health advocacy organization had limited public visibility despite doing critical work. They needed a communication strategy that could raise awareness while handling the sensitivity of mental health topics with appropriate care.
The Approach
I designed a communication strategy centered on empathy and education, using storytelling to destigmatize mental health conversations. I created content calendars aligned with global awareness days (World Mental Health Day, etc.), organized press conferences to generate earned media, and managed social media channels to build a supportive online community.
Key Deliverables
- Comprehensive communication strategy document
- Press conference planning and media outreach
- Social media campaigns for global awareness days
- Content calendars with mental health messaging guidelines
- Post-campaign analytics and impact reports
Results & Impact
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I'd love to learn about your communications challenges and explore how I can help deliver measurable results.